WELOVEFUN - SOCIAL MEDIA LABEL

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Welovefun is a social media label representing influencers and digital creators. We produced a rebranding campaign designed to strengthen the brand identity and visual communication. The goal was to create a strong hero video supported by a series of smaller content pieces showcasing both the brand and the creators behind it.

Client

WeLoveFun

Responsibility

Production manager

Project Category

Rebranding campaign

Year

Although the brand had a defined visual direction and internal team, the project required full production coordination to reach a polished final execution. The main challenge was managing influencers, child actors, studio and outdoor scenes, and precise scheduling within a two-day shoot.

I secured locations, organized casting for child actors, managed props, production schedules, and coordinated all participating influencers. The shoot took place over two days, including studio and exterior scenes. The final output included one hero film and several supporting videos built around the concept of showing influencers as children alongside their present-day professional identities — reinforcing the brand’s new positioning and unified visual direction.